RALLYRACE EXPERIENCE
FOUR DECADES OF JUDGEMENT. PROVEN IN THE REAL WORLD.
Rallyrace brings more than four decades of international automotive experience to important decisions, new-market opportunities, agency briefs and exceptional live programmes.
Led personally by Nigel Evans, the business combines senior commercial perspective with practical knowledge gained from creating, developing and delivering automotive work across Europe, North America, Asia and the Middle East. Clients receive direct senior involvement throughout—and thinking shaped by what can genuinely work in the real world.
MORE THAN FOUR DECADES
INTERNATIONAL AUTOMOTIVE EXPERIENCE
DIRECT AND AGENCY-SIDE DELIVERY
PERSONALLY LED
BREADTH OF EXPERIENCE
The breadth reaches from founding Apex Rally School and developing national rally competition in the 1980s to long-term manufacturer programmes, current founder advisory, international market work and agency-side assignments. That range helps reveal connections, risks and practical possibilities that can be missed when a brief is viewed through a single specialism.
PERSONAL SENIOR ATTENTION
Every Rallyrace assignment is led personally by Nigel Evans. Clients work directly with the individual whose judgement and experience they engaged, preserving continuity from the initial conversation through recommendation, design or delivery.
THINKING GROUNDED IN DELIVERY
Rallyrace has dealt with real vehicles, routes, venues, suppliers, partners, customers and live operations. Ideas and recommendations are tested against a straightforward standard: not only whether they sound persuasive, but whether they are commercially credible and practically deliverable.
FERRARI — INTERNATIONAL PROGRAMMES
A recommended timing and logistics assignment in Colorado in 1998 grew into a relationship spanning approximately 18 years. Rallyrace subsequently created and delivered Ferrari programmes across the United States, Canada and China, combining routes, hospitality, logistics and participant management for groups of important owners and clients.
ARAVIND AUTOMOBILES — VENTURE ADVISORY
Since 2020, Nigel has worked alongside the founder of Aravind Automobiles, contributing senior input across the vehicle concept, commercial structure, positioning, team development, financing strategy and international location. The relationship reflects Rallyrace’s ability to engage closely with an ambitious specialist vehicle venture as its decisions evolve.
INTERNATIONAL MOTORSPORT — MARKET DEVELOPMENT
Rallyrace experience includes European development work involving Daytona, IMSA and Indianapolis, together with commercial development connected with Rally Mexico’s international positioning and work on racing events in South America. These assignments required credible engagement across borders, a clear understanding of the automotive audience and the ability to turn an opportunity into a practical route forward.
LAMBORGHINI OMAN — AGENCY SUPPORT
Working behind the appointed agency, Rallyrace developed the route, venues, hospitality and programme concept for a planned Lamborghini Middle East owner tour in Oman. It is a clear example of specialist automotive capability strengthening an agency-led brief while respecting the agency’s client relationship.
WHAT CLIENTS SAY
LUCA FRONTI,
FERRARI NORTH AMERICA
“We have worked with Nigel Evans and Rallyrace to develop rally-style events for our customers for many years. We have always been delighted with the level of professionalism displayed, and the finished product provided by them.”
PATRICK SUBERVILLE,
CAF DE MÉXICO / CORONA RALLY MÉXICO
“We would not have been able to achieve World Rally Championship status without your help.”
DEB POLLACK,
FOUNDER,
DRIVE TOWARD A CURE
“We look forward to continuing our partnership with Nigel and keep challenging ourselves to find new areas that will further afford his endless creative efforts.”
RATHISH R.MENON,
CEO, ARAVIND AUTOMOBILES
“[Nigel’s] approach isn’t about imposing technology for its own sake; it’s about identifying genuine operational friction and determining whether automation can indeed improve consistency. For a heritage automotive brand that’s re-entering manufacturing, that discipline has proven invaluable.”