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driving event over Golden Gate Bridge

Driving Events and Tours


There’s a reason why Ferrari, the most iconic automotive brand on the planet, returned to Rallyrace Ltd. year after year to help stage its keynote and most important automotive events. They knew that they could expect an unwavering commitment to excellence and an attention to detail that would deliver a successful and well-received event every single time.

Rallyrace is proud to have organised dozens of complex, and multifaceted events over the last couple of decades for not just Ferrari, but other leading brands like Lamborghini and Maserati.

driving event

Event Management


Rallyrace has staged major events across the USA, through Europe, the Middle East and the Far East, and have always been delighted with the positive feedback received from clients and participants.


We introduced ground-breaking event elements in the 1990s and continue to innovate as we plan exciting and successful events today. Reach out to our team to find out how we can design and stage a premium automotive event for your organisation.

arrive and drive events

Exclusive Adventures


We’ve created a series of exciting weekend driving adventures for small groups, called THE EXECUTIVE CLUB. They’re perfect for those celebrating an important birthday, anniversary, engagement or achievement and wanting to do something entirely different for a change.


Bring your own cars or rent the best from our exotic luxury car rental partner. Turn up at the prearranged premium hotel, and we’ll take care of the rest. We have 10 different adventures for you to choose from throughout the US, and soon in Spain or France – and they’re perfect for groups of between six and eight people in 3 to 4 cars (or more).

iraceHonda brand image

Branding and Marketing


We have worked with some of the world’s leading companies to help with their branding and positioning, and we bring experience from all corners of the automotive industry. Turn to us if you have a keynote project ahead or want to launch a brand-new start-up to surprise the motoring world. The experts at Rallyrace will provide consultancy services and executive direction at any stage of your growth.

Our partner organisation specialises in full-service content creation in the automotive space. Car Copy can plan your monthly content management needs and help you with all your product launch collateral and other marketing requirements.

car expo

Conferences and Exhibitions


Whether you want to stage a full-scale exhibition of your own or simply have the most eye-catching exhibit of all, we can help. We work with one of the industry’s leading stand designers, so we can help you create something that will truly turn heads. You’ll want to make the most of your exhibition, and we can give you all the assistance you need, from concept through planning to execution.

Likewise, if you’re ready to organise a conference to bring key team members together, gather your dealer network or launch a brand-new vehicle, turn to Rallyrace for all your needs.

lamborghini on event



This is one of the most exciting sports in the world, and Rallyrace has been working in motorsport event organisation since the 1980s. We’ve helped to stage scores of events from club level all the way up to the world championship, and we believe that no other company can match the experience of our team.


We can provide advice, guidance, mentorship, and connection if you’re starting out in the sport. If you want help with motorsport event organisation in any shape or form, reach out. We can arrange and manage your vehicle test session, bring in expert drivers to help with tuition and much more.


Send us a message to start the ball rolling and the team at Rallyrace will be delighted to help with your next project. 

Nigel Evans, Founder and CEO

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